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The Psychology of Social Media

The Psychology of Social Media, Magazineup

How has our wired world affected our mental and physical health?

Facebook, Twitter, Instagram, Pinterest, Texting. Online media and new advancements make it simpler than at any other time to interface with loved ones.

The inescapability of online media—assessed to increment to over 3.02 billion clients worldwide by 2021—warrants an assessment of how these generally new specialized strategies influence us intellectually, genuinely and socially.

As psychological wellness experts, we’re on the bleeding edges of perceiving how patients adapt to these new types of correspondence and day in and day out availability. How about we investigate what’s confronting our patients and what impacts of web-based media we ought to be keeping watch for.

We are living in the social media era.

– 2 billion worldwide social network users

– 500 million tweets sent every day

– 70 million images uploaded on Instagram every day

– 300 hours of video uploaded per minute on YouTube

What makes us so addicted?

Social networks are an allowance of ourselves.

Communication arises through interaction, and our need to be associated and interact with others is universal and unavoidable; hidden behind this social instinct there is the even more powerful obligation of giving sense and meanings to our world. Being in touch with others, allows us to create social universes made of symbols – e.g. language, numbers, gestures, emoticons – and social rules, which are shared and understood by everybody.

The Psychology of Social Media, Magazineup

Advantages of Social Media

Mental Health

Gives a feeling of having a place: Everyone needs to fit in somewhat, so when a companion or relative posts on our Facebook divider, we feel acknowledged.

Makes it simple to discover good examples: Social media encourages associating with people who offer interests or concerns. In case you’re preparing for the Boston long distance race and thinking that its difficult to go that additional mile, connecting on social media with your running hero can give you an inspiration boost.

Builds trust: A study by Valenzuela,,Park and Kee demonstrated that Facebook expands trust among clients on the grounds that the definite data gave by contacts lessens vulnerability about their aims and practices.

Increases bonding while decreasing loneliness:

When individuals have one-on-one communication via social media (e.g., getting a “like,” instant message or comment), they feel more fortified, a Carnegie Mellon University study appeared.

Satisfies us: That’s correct. In spite of all the discussion about “Facebook sadness,” social media improves—yet just while effectively locked in. College of Missouri analysts found that the effectively drawn in guineas pigs encountered a physiological reaction that demonstrated an expansion in joy. This expanded bliss, in any case, disappeared once subjects exchanged back to inactively perusing.

Spreads bliss to other people: Researchers found that satisfaction spreads across informal organizations to in any event three degrees of partition.

Social media biology: Dopamine and oxytocin

The pull of social media addiction isn’t all in our heads. It’s quite valid, thanks to two chemicals our brains generate: dopamine and oxytocin.


This chemical can help you move, but it can also affect mood, memory and more.This chemical acts as a messenger between brain cells.

Dopamine is significant for a considerable lot of our every day practices. It plays a role in how we move, for example, just as what we eat, how we learn and even whether we become dependent on drugs.

Chemical messengers in the brain are entitled neurotransmitters.

They moving over the spaces between cells. These messengers at that point tie to docking-station molecules called receptors. Those receptors relay the signal carried by the neurotransmitter from one cell to its neighbor.

Different neurotransmitters are made in different parts of the brain. Two main brain spaces generate dopamine. One is called the substantia nigra (Sub-STAN-sha NY-grah). It’s a tiny strip of tissue on either side of the base of your brain. It sits in a region known as the midbrain. Close by is the ventral tegmental area. It, too, makes dopamine.

Dopamine: “is a neurotransmitter that helps control the brain’s reward and pleasure centers. Dopamine also helps regulate movement and emotional response, and it enables us not only to see rewards, but to take action to move toward them.”

Dopamine is stimulated by unpredictability, by small bits of information, and by reward cues—pretty much the exact conditions of social media.

The pull of dopamine is so strong that studies have shown tweeting is harder for people to resist than cigarettes and alcohol.


Oxytocin is a hormone and a neurotransmitter that is associated with labor and bosom taking care of.It is additionally connected with empathy, trust, sexual action, and relationship-building.

It is sometimes referred to as the “love hormone,” because levels of oxytocin growth during hugging and orgasm. It may also have benefits as a treatment for a number of conditions, including depression, anxiety, and intestinal problems.

Oxytocin is produced in the hypothalamus, a part of the brain. Females usually have higher levels than males.

Then there’s oxytocin, occasionally indicated to as “the cuddle chemical” because it’s released when you kiss or hug.

Or … tweet. In 10 minutes of social media time, oxytocin levels can rise as much as 13%—a hormonal spike equivalent to some people on their wedding day.

And all the goodwill that comes with oxytocin—lowered stress levels, feelings of love, trust, empathy, generosity—comes with social media, too.

As a result, social media users have revealed to be more trusting than the average Internet user. The typical Facebook user is 43% more likely than other Internet users to feel that most people can be trusted.

So between dopamine and oxytocin, social networking not only comes with a lot of great feelings, it’s also really hard to stop wanting more of it.

Oxytocin: “is a powerful hormone that acts as a neurotransmitter in the brain. It regulates social interaction and sexual reproduction, playing a role in behaviors from maternal-infant bonding and milk release to empathy, generosity, and orgasm. When we hug or kiss a loved one, oxytocin levels increase; hence, oxytocin is often called “the love hormone.” In fact, the hormone plays a huge role in all pair bonding.

Oxytocin is a neurotransmitter and a hormone that is produced in the hypothalamus. Since there, it is conveyed to and secreted by the pituitary gland, at the base of the brain.

Fast facts on oxytocin

Here are some key points about oxytocin. More detail is in the main article.

  • Oxytocin is produced in the hypothalamus and released during sex, childbirth, and lactation to aid reproductive functions.
  • It has physical and psychological effects, including influencing social behavior and emotion.
  • Oxytocin is prescribed as a drug for obstetric and gynecological reasons and can help in childbirth.
  • Research shows that it may benefit people with an autistic spectrum disorder (ASD), anxiety, and irritable bowel syndrome (IBS).

When oxytocin enters the bloodstream, it affects the uterus and lactation, but when it is released into certain parts of the brain, it can impact emotional, cognitive, and social behaviors.

One review of research into oxytocin states that the hormone’s impact on “pro-social behaviors” and emotional responses contributes to relaxation, trust, and psychological stability.

Brain oxytocin also appears to reduce stress responses, including anxiety. These effects have been seen in a number of species.

The hormone has been described as “an important component of a complex neurochemical system that allows the body to adapt to highly emotive situations.”


This is the power trio of feel good feelings. The creators of happiness some might even say.

All too often, social media and other modern-day factors are reducing face-to-face social connectedness and intensifying feelings of superficial social isolation or being an outsider who is contemptable of love and belonging.

As such, talking with your buddy on Facebook won’t help your oxytocin levels a similar path visiting with them up close and personal would. That is the implication it’s essential to not let your online connections supplant your constant ones.

Not finding that parity can be hazardous to your psychological wellness. That is something we repeatedly don’t cogitate while going on the web. Its social boringness and nuance, basically, is the thing that makes it hazardous. Like a submarine’s rocket staggering forward submerged pointing straight for our minds. You’re not going to see it coming. The maceration happens gradually and over an extensive stretch of time. To separate it all the more correctly.  

  • you do have some control over your own oxytocin levels
  • there are real social factors i.e. Facebook and other social media outlets alike that are quite literally hurting your feel good chemicals.
  • your brain chemistry effects your overall sense of well being and happiness so you should be careful where you spend your time .

Have balance with it. Don’t spend 8 hours on Facebook. It’s not good for your brain or social development as a person.

Make time for family.

Make time for friends.

Make time for lovers.

Seriously. Your happiness quite literally depends on it.

You are precious. Take care of your brain. Take concern of your mental health and your life. You only get one grand shot before it’s lights out.

Live entirely and spontaneously. Don’t waste your brain cells on momentary connectedness. Ask that friend out for coffee. MAKE THE TIME. Drop the excuses. You’ll slowly start to see, life is sweeter that way.

If you want to check whether you may be at risk of developing an addiction to social media, ask yourselves these six simple questions:

Do you spend a lot of time thinking about social media or planning to use social media?
Do you feel urges to use social media more and more?
Do you use social media to forget about personal problems?
Do you often try to reduce your use of social media without success?
Do you become restless or troubled if you are unable to use social media?
Do you use social media so much that it has had a negative impact on your job or studies?

If the answer to all six of these questions is “yes,” then you may have or be developing an addiction to using social media. We say “may” because the only way this can be confirmed is through a diagnosis from a clinical psychologist or a psychiatrist.

If you answered “yes” to a few of these questions, it is more likely that you are a habitual social media user and that what you should do is engage in ‘digital detox’ strategies that simply allow you to reduce the amount of time spent on social media. 

Reference-  Mark Griffiths, Ph.D., is a chartered psychologist and Director of the International Gaming Research Unit in the Psychology Division at Nottingham Trent University.

Psychologist and Medical web readers.



The Psychology of Social Media, Magazineup

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