From that time, it had been a fast bounce to taking the commonplace pictures of Cupids and roses and putting them on heart-shaped boxes. Whereas Richard Cadbury didn’t obvious the heart-shaped box, it’s accepted that he was the first to make one. Cadbury promoted the boxes as having a double reason: When the chocolates had all been eaten, the box itself was so pretty that it’d be utilized another time and another time to store mementos, from locks of hair to adore letters. The boxes developed progressively expound until the episode of war II, when sugar was apportioned, and Valentine’s Day celebrations were scaled down. But Victorian-era Cadbury boxes still exist, and various are cherished family treasures or important things prized by collectors.